Public is a San Francisco based company that makes bicycles to reclaim the urban streets. Its founder Rob Forbes is a design conscious man who also founded Design Within Reach. Here's a video of him sharing his thoughts on why design matters:
Yes! I will get the special edition polka dot bicycle with all the "gear" that it can come with; a rear rack with spring clip, a red brass bell, a basket in the front, the polka dot red helmet, and of course the flower vase!
Happiness Galore! :)